Providing appropriate supporting evidence
Indicating deeper understanding
Although acknowledging alternative views indicates a deeper understanding of the issues, it is the identification of specific marketing strategies and merchandising that forms the basis of your argument. So, to be convincing you need to provide more information about the content of your argument to counteract the acknowledgement of alternative views.
Indicating further content
You need to provide solid support for these views in the body of your work. You cannot simply ignore alternative views or evidence that contradicts your own views.
