From the preface ...

"This text is addressed to both graduate and advanced undergraduate students who are looking for an indepth discussion of investments and portfolio management. The presentation of the material is intended to be rigorous and empirical, without being overly quantitative ... "

Reilly, Frank K. and Keith C. Brown. (1997). Investment Analysis and Portfolio Management. 5th ed. Forth Worth, USA: Dryden Press.

From the back cover ...

"Good reading for the financially illiterate."

Whittaker, Noel. (1992). Making Money Made Simple! East Roseville: Simon & Schuster.